Planexi Brand Guide
Refining Growth with Excellence and Integrity
Complete guidelines for using the Planexi brand identity across all media and touchpoints.
Brand Essence
Vision
To refine how individuals and organizations grow with excellence and integrity.
Mission
To deliver thoughtful, high-impact solutions with excellence and integrity, empowering growth through consulting, execution, talent, and technology.
Brand Values
Excellence
We deliver with precision
Integrity
We operate with honesty and clarity
Impact
Every action must move the needle
Agility
Smart, adaptive execution
Innovation
People + tech integration
Logo System Overview
Planexi uses a comprehensive logo identity system with four primary types, each designed for specific use cases and environments.
Primary Logo
Full logo with logomark and wordmark. The official default Planexi logo.
Use Cases:
- Website headers
- Email signatures
- Pitch decks & presentations
- Print materials
- Signage
- Brand partnerships
Secondary Logo
Stacked vertical version for tight spaces and square formats.
Use Cases:
- Social media profile pictures
- Square spaces (WhatsApp, LinkedIn)
- Slide title pages
- Business cards
- Mobile layouts
Logomark
Icon-only planet symbol. Use when space is limited or text isn't readable.
Use Cases:
- Favicons
- App icons
- Watermarks
- Stickers and badges
- Social avatars
- Very small UI placements
Wordmark
Text-only 'Planexi' brand name. Use when symbol isn't needed or for minimal designs.
Use Cases:
- Formal documents
- Headers requiring symmetry
- Minimalist designs
- Branded merchandise
- Small spaces where symbol becomes unreadable
Color Palette
Planexi uses a focused 4-color identity system. Each color has specific roles and usage guidelines.
Planexi Deep Blue
#0A1B3Frgb(10, 27, 63)Primary brand color. Use for backgrounds, text, large surfaces, and primary CTAs.
Planexi Gold
#D4AF37rgb(212, 175, 55)Accent color. Use for highlights, small elements, callouts, and premium features.
White
#FFFFFFrgb(255, 255, 255)Neutral background. Use for clean layouts, negative space, and contrast.
Black
#000000rgb(0, 0, 0)High contrast. Use for monochrome versions, dark mode, and maximum readability.
Typography
Modern, clean sans-serif fonts that reflect clarity and precision
Primary Font Families
Font Roles
Planexi Brand Guide
Logo System Overview
This is body text for paragraphs and content.
Image captions and metadata
Logo Usage Rules
Clear Space
Maintain padding equal to the height of the "P" in Planexi around all sides of the logo.
Minimum Sizes
- Primary Logo: 150px width
- Secondary Logo: 120px width
- Wordmark: 100px width
- Logomark: 64px width
Background Control
Use the appropriate logo variant based on your background color:
White Background
Dark Blue Background
Black Background
Gold Background
Visual Style
Design Principles
Minimalism
Professionalism
Strategic Spacing
Clean Geometry
Balanced Color Use
Layout Guidelines
- • Use plenty of white space
- • Avoid clutter
- • Highlight key elements
- • Use icons sparingly and meaningfully
Brand Voice & Tone
Voice Characteristics
Confident
We know what we're doing
Clear
No ambiguity
Analytical
Smart, structured explanations
Supportive
We partner with clients
Impact-driven
Focus on results
"We don't like problems, but if there is a problem — NO PROBLEM."
— Planexi Brand Voice Example
Do's & Don'ts
Logo Proportions
Do
- ✓Maintain original aspect ratio
- ✓Scale proportionally
- ✓Use high-resolution assets
Don't
- ✗Stretch or compress
- ✗Distort the logo
- ✗Use low-resolution files
Clear Space
Do
- ✓Maintain padding equal to height of 'P'
- ✓Keep adequate breathing room
Don't
- ✗Place logo too close to edges
- ✗Crowd with other elements
Colors
Do
- ✓Use approved brand colors only
- ✓Match background to logo variant
Don't
- ✗Alter logo colors
- ✗Use unapproved color combinations
Backgrounds
Do
- ✓Use solid brand-approved backgrounds
- ✓Ensure sufficient contrast
Don't
- ✗Place on noisy or busy backgrounds
- ✗Use low-contrast combinations
Asset Downloads
Download logo assets by folder. Each folder contains multiple variations for different backgrounds and use cases.
Planexi Primary Logos
Full logo with logomark and wordmark. The official default Planexi logo.
/images/logos/Planexi Primary Logos/Planexi Secondary Logos
Stacked vertical version for tight spaces and square formats.
/images/logos/Planexi Secondary Logos/Planexi Logomark
Icon-only planet symbol. Use when space is limited.
/images/logos/Planexi Logomark/Planexi Wordmark Logo
Text-only 'Planexi' brand name. Use when symbol isn't needed.
/images/logos/Planexi Wordmark Logo/Ready to Use the Planexi Brand?
This brand guide ensures consistency across all touchpoints. For questions or additional assets, contact the Planexi team.